Does your company know which users or groups are most likely to interact with its products or brand? Releasing blanket marketing campaigns to large volume audiences rarely results in a profitable return on investment or improved sales conversion rates. Understanding which individuals are most likely to buy will help tailor a marketing campaign; this is especially important when launching a new product or service.

We carry out a deep-dive analysis into potential audiences, markets and competitors using advantaged market segmentation software and our trusted methodologies. Segmentation will help to identify which user groups, geographical locations and ages are interacting with your brand and products, as well as help us to identify potential audiences. Once a clear overview has been achieved corporate and campaign messaging can be personalised to appeal to each targeted group.
These data-rich insights will support campaign strategy adaption and dramatically improve return on investment.

Types of market segmentation include geographic, age, ethnicity, behavioural, media based, attitudinal, occasion based, value, psychographic and many more.