Our Services

Home Our Services Focus Group Research

Focus Group Research

Does your company have a concept it would like to evaluate amongst a targeted audience? Innova Business Partner carries out qualitative focus group research which cultivates open discussion.

Focus groups are not a new thing, however, they can add valuable insights through an informative and relaxed environment. They provide an opportunity to test a concept or product amongst competing brands, therefore achieving honest and unbiased responses from participants. Each of our focus groups is led by an experienced researcher who understands how to get the most from a session. We develop a range of tailored questions that aim to gain insight into how a brand, product, logo, or concept is perceived.

Our focus group research services include:

  • Focus group management
  • Question development
  • Focus group concepts
  • Feedback management
  • Group sessions
  • 1:1 interviews
  • Live online sessions
  • Participant sourcing
  • Session analysis
  • Goal & objective setting
  • Data analytics & reporting

Get in touch

We welcome queries from anyone that is looking to improve their market positioning and expand their customer audiences. Please leave your details below and one of our team will be in touch within 72 hours.

Contact Us