Does your company have a concept it would like to evaluate amongst a targeted audience? Innova Business Partner carries out qualitative focus group research which cultivates open discussion.
Focus groups are not a new thing, however, they can add valuable insights through an informative and relaxed environment. They provide an opportunity to test a concept or product amongst competing brands, therefore achieving honest and unbiased responses from participants. Each of our focus groups is led by an experienced researcher who understands how to get the most from a session. We develop a range of tailored questions that aim to gain insight into how a brand, product, logo, or concept is perceived.