There are many steps in the customer journey and many pitfalls along the way, which may result in a potential customer losing interest in a product before they commit to a purchase. Understanding these pitfalls is essential to maximise sales conversion rates and retain customers. Market segmentation sets the foundations for understanding who and where your target audiences are; it sets a pathway for their retention and conversion into a sale.

Our customer mapping services aim to identify what is important to a potential customer, and what will encourage them to engage with a brand. We identify fall off points throughout the customer journey and ask why they have occurred. By using a combination of advanced mapping software and user group engagement practices we proactively identify journey issues and the best rectifying avenues for an improved customer journey.

Benefits of mapping the customer journey include:

• The development of intuitive and customer centric products and services.
• Improved customer retention, loyalty, and overall satisfaction.
• Improved return on investment and sales conversion rates.
• Continuity of service and improved efficiencies.