We all have a brand that stands out in our minds and has made a lasting impression, whether by its memorable logo design, emotive advertising, or promotional offers. Branding is an area that must be right, from the get-go for the establishment of a strong online presence. Companies that make a lasting impression with their branding ensure their products are at the forefront of customers minds when they come to make a purchase. The most successful businesses have strong, memorable, and unique branding that is easily recognisable to their audiences.

Our consultants develop innovative and market-responsive brand strategies that are aimed at improving brand performance and visibility. We carry out comprehensive brand research and benchmark existing and potential branding against similar retailers before creating a brand concept. Developing design solutions based on data-driven insights ensures that all branding appeals to market trends and consumers tastes.

Our brand research services include:

• Brand strategy development
• Benchmarking & research
• Brand advocacy
• Brand architecture development
• Brand attribute identification
• Brand messaging
• Brand awareness & visibility
• Brand loyalty & retention
• Brand mapping & penetration
• Consumer perception
• Logo design
• Brand concept testing